Many times we have clients come to us with existing PowerPoint decks, and ask us to pretty them up, “make them sizzle”. We are happy to do so, but when we present our suggestions to them, they are usually shocked to see we have sometimes doubled the number of slides.
Once they have calmed down, and started breathing normally again, they realize that we have not added any content, we have simply restructured the information into more manageable bites.
Psychologically, when people see too much information crammed on to a slide, they actually turn off. The mind says there is too much here, I’m not going to try and figure it out, so I’ll just ignore it. Proper context with minimal words, and effective imagery offers the greatest clarity, and message retention.