Category Archives: Sales and Marketing

Promoting the right product to the right person at the right time.

The Power of Viral Videos

What makes a video go viral? There is no set formula, but there are usually certain characteristics that seem to be common to most of the popular videos. I’m eliminating stupid pet tricks, and skateboard accidents, and focusing on the corporate, … Continue reading

Writing Promotional Copy

When selling a product or service, here is the one question you must answer for your visitor every time. So? Leading to the comment “Ah, (I get it)”. A simple two letter word with huge implications. When you properly answer the … Continue reading