The page should be constructed to attract search phrases your potential customer might use.

These phrases should also be worked in to your promotional copy to get the search engines’ attention, yet at the same time make sense to a visitor.

For instance, if you paint houses for a living, your main key phrase would be (your city or town here) and “house painter”.

This is most likely one of the phrases people will use when searching for a house painter.

One other simple, but effective tip in this case is to use the phrase as a single word – housepainter.

You can also work in the plural version, house painters.

Now is not the time to judge or criticize, now is the time to attract those searchers.

However, don’t limit your thinking to this phrase only.

Put yourself in the searcher’s mind.

Not everyone thinks alike, so take some time to create a list of potential phrases someone needing their house painted might use.

Here are some words you could add to your master tag of “house painter”.

Professional

Interior

Exterior

Find a

Looking for a

Local

Best

Recommended

Residential

Avoid phrases such as “First Class”, or “Top Notch”.

These are advertising phrases not search enquiries.

Or how about some other inquiries people may try such as:

Painting Service

Contractor

Estimate

Pricing

These are just a few of many terms you should be incorporating into you web site.

Remember – try to think like your potential customer.

So all you painters, plumbers, electricians, landscapers, pool installers, restaurants, bakeries beauty salons, and many many others, start re-working your web pages.

By the way, if you are wondering how I came up with the different keyword suggestions, email me and I would be happy to talk to you.

peter@cattails.ca